Mira Development
SM & Content Manager
KETI JAPARIDZE / MARKETING & CREATIVETBILISI, GEORGIA ↗ WORKING ACROSS MARKETS
STRATEGICALLYUNORDINARY.
a little instinct.
a lot of intention.
a lot of intention.
BIG IDEAS✳REAL IMPACT
01 / MEET YOUR NEXTMarketer.
Storyteller.
Creative thinker.
GET INTO IT↙YES, THAT’S ME. ALWAYS IN THE MIX. ↗Storyteller.
Creative thinker.
From the first “what if” to the final launch.
Strategy, content, and campaigns with a point of view.
CREATIVE INSTINCT.
COMMERCIAL THINKING.
$700KCampaign budgets managed, up to
FULL-FUNNELStrategy → content → performance
MULTI-MARKETGeorgia · UAE · Kenya · Spain · Poland
01 / A FEW THINGS I’VE PUT INTO THE WORLD
THE WORK SPEAKS.take a closer look ↘
REAL WORK. SELECTED FROM MY 2026 PORTFOLIO.Open the full collection ↗
A POINT OF VIEW
A brand is more than
a pretty picture.
It’s a feeling.
LET’S MAKE IT
UNFORGETTABLE.
THINK CLEARLY. MAKE BOLDLY. MEASURE WHAT MATTERS.
02 / THE MIND BEHIND IT
THE THINKER.THE DOER.
THE KETI.
CREATIVE HEART.
STRATEGIC HEAD.
Very hands-on.
I’m Keti Japaridze, a marketing manager, content creator, and social media & campaign marketing specialist based in Tbilisi, Georgia. I connect strategy with the work it takes to bring it to life.
My experience spans multi-market campaigns, paid media, lead generation, content production, brand launches, and influencer collaborations. I’ve managed budgets up to $700,000 and work across Meta, Google, YouTube, and LinkedIn.
Marketing strategyPerformance marketingContent & creativeSocial mediaEvents & partnershipsAI-powered production
MBA, Business Administration & MarketingGeorgian-American University / 2023–2025
BA, Social Science & JournalismUniversity of Georgia / 2018–2022
03 / WHERE I’VE MADE MY MARK
THE THINKING.
THE DOING.
Good ideas need someone who can connect the whole picture. Here’s how I move from a brief to creative, launch, and learning.
THE CAREER, IN FULLFind me on LinkedIn ↗MY WORKING PROCESSONE CONNECTED APPROACH / FOUR PARTS
TURN THE BRIEF INTO A DIRECTION.Find the angle.
Find the angle.
Build the plan.
I connect audience research, positioning, and messaging with campaign goals, content pillars, and channel strategy. Then I turn the direction into a workable roadmap.
Audience & market researchCampaign planningContent calendarsCreative briefs
TOOLS IN MY WORKFLOW
Tr
Trello + Asana
Planning, tasks & team coordination
S
SEMrush
Research & SEO insights
THE OUTPUT
A clear direction, a creative brief, and a plan the team can act on.
GIVE THE STRATEGY A VOICE.Make it look right.
Make it look right.
Make it feel right.
I develop scripts, hooks, copy, and visual briefs, produce photo and video content, and coordinate design and editing. AI-assisted production helps me explore ideas and develop creative efficiently.
Scripts & copyPhoto & video contentVisual directionAI-assisted creative
TOOLS IN MY WORKFLOW
Cf
Canva + Figma
Design, visual briefs & creative layouts
Cc
CapCut
Video editing & social formats
AI
Runway + Higgsfield + ChatGPT + DALL·E
AI photo, video, copy & ideation
THE OUTPUT
A connected creative package: visuals, videos, and words that tell the same story.
TAKE THE IDEA INTO THE WORLD.Choose the channels.
Choose the channels.
Connect the experience.
I bring campaigns to life across paid media, social, email, outdoor placements, and events. Along the way, I coordinate creators, partners, suppliers, budgets, and approvals.
Paid campaignsEmail marketingLaunch eventsInfluencer partnerships
TOOLS IN MY WORKFLOW
Ad
Meta Ads + Google Ads + LinkedIn Ads
Paid distribution & lead generation
Mc
Mailchimp
Email marketing support
THE OUTPUT
A coordinated launch across channels, with creative and execution working together.
LET THE RESPONSE SHAPE THE NEXT MOVE.Read the signals.
Read the signals.
Make the next move better.
I track reach, engagement, leads, CPL, CTR, and conversion. I test creative and audiences, adjust budget allocation, and turn performance reporting into practical next steps.
KPI reportingCreative & audience testingBudget optimizationCampaign insights
TOOLS IN MY WORKFLOW
↗
Meta + YouTube analytics
Content performance & audience response
Ad
Advertising platform reporting
Lead tracking, CPL, CTR & conversion
THE OUTPUT
Reporting that informs the next creative, audience, and spending decisions.
STRATEGY → CREATIVE → DISTRIBUTION → INSIGHTTOOLS USED ACROSS MY WORK
THE EXPERIENCE BEHIND THE PROCESS
MARKETING / CONTENT / DIGITAL / SOCIALDifferent brands. The same ownership.
JUN 2026 — PRESENTSee selected work ↗
Next Property
Marketing Manager
BLOX Development
Marketing Specialist
PR Register
Digital Marketer
Zugdidi Mall
SMM Specialist
CONNECT.View my LinkedIn profile ↗
04 / THE NEXT CHAPTER
A GOOD TEAM STARTS WITH A GOOD CONVERSATION.YOUR NEXT
creative mind.
Building a team? Growing a brand?
I’d love to hear what you have in mind.